Paid social media message tests provide an opportunity to determine which messages resonate most with the public relative to promoting urban forestry. Prof. Bret Shaw, Univ of Wisconsin, will report on the results of two such paid Facebook message tests, and will discuss how to use social media message testing to promote other urban forestry initiatives.
CEUs: This webinar is eligible for 1.0 CEU with the International Society of Arboriculture and 0.5 Massachusetts Certified Arborist CEUs.
Visit joinwebinar.com and enter the ID code: 597-568-355
For more information, contact: Rick Harper, Department of Environmental Conservation, University of Massachusetts, Amherst at email@example.com.
The Urban Forestry Today 2020 Webcast Series is sponsored by the University of Massachusetts Department of Environmental Conservation, in cooperation with the USDA Forest Service, Massachusetts Department of Conservation and Recreation, University of Massachusetts Extension, and the Massachusetts Tree Wardens' & Foresters' Association.